Full-account audit and funnel walk for Aftab Sabir. Window: account lifetime, 11 Sep to 21 Oct 2026 (today is a part day). Ranked by the money event (a booked call), not by lead cost.
The ads are doing their job. The page after the opt-in is not. The account has spent $813 and collected 36 checklist opt-ins, but the pixel has recorded 0 booked calls. The new talking-head videos are bringing in opt-ins at about $20 each, with strong hook rates. The leak is what happens next: people sign up for a free checklist, land on a "book a call" page that never mentions the checklist, and see a calendar that only shows the next 4 days in afternoon slots. Also, about 9 in 10 clicks on the live campaign are junk from Audience Network, which makes the video CTRs look far better than they are.
Opt-ins come in whenever the ads run on a conversion objective. Booked calls stay at zero every single week. The September Traffic campaign is the other big waste: $315 for 2,735 clicks and not one opt-in.
The live talking-head campaign, 15 to 21 Oct. Two drops stand out: Audience Network clicks that are not real people, and the jump from opt-in to booked call.
Every live ad points to one funnel: "Aftab Sabir, Call Booking Funnel" on GoHighLevel. I loaded each step on a phone-size screen. No test leads were submitted, and the booking and thank-you pages were checked from a copy with the pixel removed so no fake conversions were logged.
Every campaign that has spent, ranked by spend. Nothing has booked a call yet, so they are judged on opt-ins for now. With under 5 opt-ins per ad, ad-level calls are early signals, not proof.
| Campaign | Optimised for | Spend | Clicks | Opt-ins | $ / opt-in | Booked | Verdict |
|---|---|---|---|---|---|---|---|
| Talking Head DC 3:2:2 · 6 ad sets (live) | SubmitApp | $369 | 725 | 18 | $20 | 0 | FIX |
| Shadow AI Checklist · Traffic · Sep | Link clicks | $315 | 2,735 | 0 | n/a | 0 | KEEP OFF |
| Shadow AI · Leads-BookCall · Sep (statics) | Schedule | $130 | 193 | 18 | $7 | 0 | RETEST |
| Shadow AI · Leads-SubmitApp · Sep | SubmitApp | $0 | 0 | 0 | n/a | 0 | NEVER RAN |
$315 (39% of all spend) went to the Traffic campaign. Instagram Reels sent 2,637 clicks and not one opt-in. Traffic objectives buy cheap clickers, not buyers. It is already paused: keep it that way.
| Ad | Spend | Hook rate | Opt-ins | $ / opt-in | Last 7 days | Verdict |
|---|---|---|---|---|---|---|
| S1 AI Amnesty · Houndstooth | $61 | 61% | 4 | $15 | 4 | KEEP |
| S1 AI Amnesty · Suit Waistcoat | $64 | 51% | 4 | $16 | 3 | KEEP |
| S2 3 Step Fix · Houndstooth | $64 | 58% | 3 | $21 | 3 | KEEP |
| S1 AI Amnesty · Navy Jacket | $56 | 43% | 3 | $19 | 3 | KEEP |
| S2 3 Step Fix · Suit Waistcoat | $66 | 40% | 3 | $22 | 3 | WATCH |
| S2 3 Step Fix · Navy Jacket | $58 | 66% | 1 | $58 | 0 | PAUSE |
| Static V7 Regulatory inevitability (Sep) | $120 | n/a | 18 | $7 | off | RELAUNCH |
| Static V1 Board angle (Sep, Traffic) | $278 | n/a | 0 | n/a | off | KEEP OFF |
Who opts in: people aged 45 to 64 gave 16 of the 18 video opt-ins at about $17 each. Ages 30 to 44 cost $46 each. The US beats Canada ($18 vs $28 per opt-in), and the Facebook feed is the best placement ($10 per opt-in) against $46 on Instagram Reels.
These are decision-makers who asked for an AI governance checklist and left a phone number. That is the fastest money in the account and it costs nothing. Aftab, or a setter, calls each one this week with a simple line: "You grabbed the checklist, want me to walk you through where your gaps are?" Also confirm in GoHighLevel that the checklist email actually sends and that a follow-up sequence nudges each lead to book over the next 7 days.
Add a bar at the top of /bookcall: "Your checklist is on its way to your inbox." Then a bridge line: "Want help reading it? Book a free 30-minute AI Exposure Call." Same promise from ad to page to next step. Open the calendar to 14 days, set it to Calgary time (America/Edmonton), and add morning slots so East Coast leaders can book before lunch.
Audience Network sent 649 of 725 clicks and 1 opt-in. Turn it off on all six ad sets. Raise the minimum age from 30 to 40, since 45 to 64 gives almost every opt-in. This cleans the click data and stops Meta learning from bots and game players.
$50 a day split 6 ways is about $8 per ad set, around 3 opt-ins a week each. None of them can learn. Move to 1 ad set at $50 a day with the 5 best videos (pause S2 Navy Jacket) plus static V7 "Regulatory inevitability", which brought 18 opt-ins at $7 each in September. Let it run 7 days without edits.
Fix the "IN SALES CLOAI GOVERNANCE FRAMEWORKSED" line on the opt-in page (it should probably read "AI governance frameworks"). Swap the "SHADOW AI" logo on the thank-you page for the Fair & Square badge. Delete the hidden Funnels.com testimonials and footer from all three pages, since Meta's reviewers read the page code even when visitors don't.